The nebbishy inventor Sidney Stratton creates a fabric which will never be worn or dirty out. Although he will earn a lot of money selling clothes made of this material, but may possibly make a crisis in the approach. Afterall, once someone buys one of his suits buy another person or they will not have to fix them, and the clothing industry will collapse instantly. Nevertheless, Sidney is determined to get his innovation available on the current market, forcing the clothes mill big wigs to resort to more desperate measures...