Kick Out the Jams traces the evolution of XFM from its rebellious pirate radio beginnings in the early 1990s to its official FM radio launch in 1997 as a major platform for pushing alternative talent into the mainstream. The documentary explores the hardships and impact of the radio station that fostered the careers of Ricky Gervais and Stephen Merchant, whose global hits The Office and The Ricky Gervais Show were created while they were employed there.